Scott Russell
President Asia Pacific Japan, SAP

Speaker Profile

Scott Russell is responsible for driving SAP’s business strategy, revenue, and customer success in the Asia Pacific Japan (APJ) region, encompassing more than 40,000 customers. Scott is the principal driver of SAP’s growth and innovation strategies and works closely with SAP’s development and support leaders to ensure consistent execution of sales and customer operations across the region.

Since joining SAP in 2010, Scott has served in several senior leadership roles. As the former President of SAP South East Asia (SEA), Scott strengthened SAP SEA’s focus on growth and innovation for over 10,000 customers. During his tenure in this role, he led SAP SEA to become Market Unit of the Year, focused on building net new names and drove geographical expansion into new markets. Recognizing his outstanding leadership, Scott was also awarded the prestigious SAP APJ President’s Distinguished Leadership Award.

Scott previously held the role of Chief Operating Officer (COO) for SAP APJ and was responsible for the development and consistent execution of SAP’s go-to-market and sales strategies. As COO, Scott was responsible for managing all aspects of SAP’s multi-functional sales and business operations across the region, driving sales excellence, continuous productivity improvements and enabling significant growth in revenue and profitability.

Scott was also instrumental in setting up SAP’s One Billion Lives initiative across the region, providing opportunities for SAP employees to improve lives and make the world a better place through developing solutions enabled by SAP.

He began his career in SAP as the Senior Vice President for SAP APJ, leading 1,500 professionals in the Services and Support organization to help customers implement their portfolio of SAP solutions, collaborate with SAP’s partner ecosystem to optimize and succeed at every point of their organization’s application lifecycle, and differentiate by adopting an innovative mindset.

Scott also serves on the advisory board of National University of Singapore’s Business Analytics Center.

Earlier in his career, Scott served in various management roles at PwC and IBM. With decades of experience spanning across sales, management consulting, business development, operations and support, Scott brings an in-depth understanding of the business landscape across Asia.

Scott is a regular contributor and speaker on topics around creating sustainable growth in Asia and leveraging technology innovation to drive success. He has also addressed global leaders and provided his insights at the World Economic Forum on ASEAN.

Scott is passionate about driving positive social development, particularly in the areas of education and health. He has been featured in numerous media outlets, including CNBC, Bloomberg TV, Channel NewsAsia, Nikkei Asian Review, Business Insider, and many others.

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