marketing opportunities

The Value of Marketing at Conferences
The use of conferences as a marketing tool are manifold. Conferences are attractive because by definition composed of defined segments or groups who share common interests and concerns, and represent a specific market sector. Conferences can have the power to bring together a very disparate audience into a single focused channel.

Conferences are value drivers in communication and provide a unique vehicle to deliver messages as one-to-one networking or through addressing a wider audience of delegates at an event. Conferences can also engage the attention of other related audiences in the sector through a dedicated web portal. At all levels, sponsors should win through the communication model.

Other benefits accrue from marketing at conferences:

Visibility – brand presence, physical presence through promotional stands, and communication presence in presentations, press releases and networking

Reputation – enhancing the reputation and credibility of your company through association with a recognised industry event; using giveaways at events is a really valuable way to enhance the personality of your brand, which contributes to the reputation of your company.

Customer awareness – communicating with prospects and securing introductions to potential targets.

Cost/benefit - the cost of sponsoring an event is comparatively small when measured against the cost to find, target, reach, communicate and meet an international audience

Competitor Insight - a key feature of successful marketing is, as Michael Porter has highlighted, an ability to recognise and act on what he termed market signals from competitor companies. Conferences can be an invaluable source of marketing intelligence.
Maximise the value of conferences for your business, and achieve long term benefits to you brand, customer base and revenue streams.

Various marketing opportunities exist for the event taking place at 4 Hamilton Place, London on May 9th, 2007.

Opportunities include:

1 - Media Finance 2007 Event Sponsorship
2 - Speaking Opportunities
3 - Advertising in the Delegate Material

If you would like to promote your company at the event, please contact us to discuss the opportunities available by sending an email in the first instance to enquiries@tmtfinance.com